Marketing is about getting your business known and building your position within the marketplace. Small businesses don’t always have a big budget for marketing, so they have to do things a little differently than big business in order to grow their presence, increase results, and meet business goals. This two-day course will help small business owners and managers develop their marketing message, create a marketing plan, and apply the right strategies.

Learning Objectives:

  • Describe the essential elements of a marketing plan, no matter the size of the business
  • Apply tools and strategy to create a marketing plan that supports the growth of their small business
  • Recognize and employ six steps to create, implement, and review a marketing plan
  • Leverage the best of Internet and social media marketing

How You Will Benefit:

  • Improved marketing efficiency and effectiveness
  • Improved brand image
  • Increased knowledge of marketing tools
  • Potential business growth

Who Should Attend:

  • Small Business owners or those who work for small businesses and are responsible for marketing

Course Information

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