Your brand is the vehicle that propels your product or service into your customer’s lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product and offer a promise that you can live up to. This two-day course will get you started on the road to creating a perfect brand.
Learning Objectives:
- Define what a brand is and what branding is about
- Define various types of brand architecture and brand extension
- Identify your brand’s products, its features, and their values
- Write a mission, vision, and style statement for a brand
- Describe the basics of positioning a brand
- Recall the basics of creating a visual identity, including a brand name, slogan, and logo
- Demonstrate ways to empower employees to become ambassadors and create strong brand touchpoints
- Effectively plan an internal and external brand launch
- Evaluate your brand, and recognize how to respond to the results
How You Will Benefit:
- Enhanced employer branding to attract qualified candidates who are aligned with the company’s culture and values
- Improved internal communication that establishes a common understanding of the brand message and core values across all levels of the organization
- Increased customer satisfaction to deliver a more consistent customer experience that builds trust and loyalty with customers
- Reduced recruitment costs to potentially reduce time and resources spent on recruitment
- Improved employee retention when an employee feels connected to the brand they are more likely to be satisfied and stay with the company longer
Who Should Attend:
Any employee looking to establish a brand that will foster a more engaged workforce and ultimately lead to increased customer satisfaction and business success
Prerequisites: None
Course Format: Live instructor led
Course Duration:16 hours
Level of Difficulty: Intermediate
This course does not have any sections.