Dealing with the Media: Creating a positive working relationship

The media is more widespread and pervasive than it’s ever been, and its reach is growing all the time. Depending on your line of work or hobbies, or just a plain twist of fate, you could end up being the answer to part of a question-and-answer session with a member of the media.

It’s easy to become nervous or tongue-tied when being in this situation. Plenty of people get distracted when they consider that what they are saying could very soon be on some news organization’s website or social media feed.

Being uneasy is perfectly understandable, but you can learn to deal with the media, on a one-off basis, or as a recurring situation. This course will give you the tools you need when dealing with the media and putting your best foot forward without putting your foot in your mouth.

Learning Objectives:

• Demonstrate how to prepare for an interview with the media
• Apply tools to be interviewed successfully
• Craft a media statement
• Develop and issue a press release
• Define libel and slander
• Develop a media package
• Examine various media outlets
• Employ tools to effectively build relationships with the media

How You Will Benefit:

• Improved communication
• Increased preparedness
• Enhanced relationship building skills
• Improved self-confidence
• Opportunity for career advancement

Who Should Attend:

Any individual who must work with the media in a professional setting

Prerequisites: None

Course Format: Live instructor led (synchronous)

Course Duration: 8 hours