Communication and Sales Channels explores the options available to businesses for reaching, engaging and connecting with consumers. This one-day course will ensure participants understand the importance of understanding the company’s customer, and the value of prioritizing them throughout a digital transformation process.
It teaches participants how to determine the best ways to reach an organization’s target audience, arming them with the skills to ensure they are leveraging technology effectively to communicate and sell.
Each participant will leave with the tools to map out customers’ interactions with the business and determine how those touchpoints can be improved.
Learning Objectives:
- Identify the ways technology is impacting how businesses communicate with their audiences.
- Map out the customer journey and identify the touchpoints influenced by technology.
- Recognize the growing role of social media, influencer, and content marketing and their impacts on brand promotion.
- Analyze how businesses utilize customer data for targeting and personalization.
- Assess the role of technology in integrating various channels to offer a consistent brand experience.
How You Will Benefit:
- Understand the impact of technology on communication
- Improved customer interactions
- More efficient and effective digital marketing initiatives
- Improved communication and sales efforts
Who Should Attend:
- Supervisors, Middle Managers, or Small Business Owners who are responsible for digital communication strategies
Prerequisites: None
Course Format: Live instructor led (synchronous)
Course Duration: 8 hours