Entrepreneurship 101

Wouldn’t it be nice to be your own boss, work on your own schedule, and make money doing something that you’re passionate about? Millions of people around the world are living that dream and running their own business. This three-day course will teach you the basics of entrepreneurship. You’ll consider if entrepreneurship is right for you and learn the basic steps of creating your own business. At the end of the course, you’ll have a solid foundation to start your entrepreneurial journey.

Learning Objectives:

• Assess your own entrepreneurial capabilities
• Outline and evaluate a business and product idea
• Identify your target market and customers
• Develop your value proposition
• Describe different types of business ownership and structures
• Evaluate franchising and business purchasing opportunities
• Create key business planning documents
• Create financial projections for your business and gather funding
• Create a product development plan, marketing plan, & sales strategy
• Identify ways to protect your intellectual property
• Describe effective ways to brand your product
• Launch and grow your business
• Demonstrate the behaviors of an entrepreneurial leader
• Find appropriate resources to help you on your journey

How You Will Benefit:

• Improved efficiency and efficiency
• Reduced operational costs
• Increased innovation and opportunity
• Improved decision making

Who Should Attend:

• Any individual interested in starting their own business or those in the startup phase

Course Format: Live instructor led (synchronous) 

Course Duration: 24 hours