Internet Marketing Fundamentals

Marketing has changed dramatically over the past decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer’s dream come true, especially with social media, as you have a low-cost marketing tool that can reach a large audience.

Internet Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of internet marketing, and you will need to know how to utilize your great content. If you want your business to grow, then you need to understand Internet Marketing Fundamentals

Learning Objectives:  

• Examine the concepts to conduct market research
• Develop a workable internet marketing campaign
• Identify your target market
• Define your brand
• Recall SEO and website characteristics
• Identify ways to find and capture leads

How You Will Benefit:

• Expanded skillset and increased value with digital fluency in the foundation of core digital marketing concepts like SEO making employees more adaptable and valuable in today’s digital driven business landscape
• Improved communication and collaboration by recognizing the customers journey and shedding light on how customers interact with brands online
• Career advancement and new opportunities of internal promotions, entrepreneurial pursuits and skills needed to remain relevant in the digital marketing field

 

Who Should Attend:

Anyone seeking to gain valuable, transferable skills and acquiring the tools needed to marketing a business online          

Prerequisites: None

Course Format: Live instructor led

Course Duration: 8 hours

Level of Difficulty: Beginner