Starting and building a business begins with a great idea. At this moment, there are millions of ‘great ideas’ seeking attention and success. Some of those ‘great ideas’ may be very much like your own. To make your idea not only stand out, but to take root and grow a sustainable, successful business, you need the right team, tools, and expertise. This one-day course will highlight the essentials of business acumen, from relationship selling to team building, through to planning and marketing, that will position your company to grow and thrive today and in the future.

Learning Objectives:

  • Positioning and the supply chain
  • Using the elements of pricing
  • Characterizing ‘business culture’
  • Applying essential marketing tools
  • Learning and practicing selling and negotiation
  • Responding to Requests for Proposals (RFPs)
  • Creating a project management plan
  • Enhancing workplace teamwork and productivity
  • Creating a strategic plan.

How Will You Benefit:

  • Identify the key components of the supply chain and understand the role of positioning in business.
  • Recognize essential marketing tools and their applications.
  • Describe the elements that contribute to effective pricing strategies.
  • Explain the concept of ‘business culture’ and its impact on organizational success.
  • Apply marketing tools to create compelling value propositions.
  • Utilize selling and negotiation techniques to enhance business transactions.
  • Respond effectively to Requests for Proposals (RFPs).
  • Analyze different team dynamics to enhance workplace productivity.
  • Assess the effectiveness of different pricing strategies and marketing tools in real-world scenarios.
  • Develop a comprehensive project management plan to oversee business initiatives.
  • Formulate a strategic plan that aligns with long-term business goals.
  • Create an environment that fosters effective teamwork and collaboration.
  • Evaluate the overall business strategy and project management plans to ensure alignment with the company’s growth objectives.
  • Critique and adjust business strategies based on market feedback and performance outcomes to continuously improve business performance.

Who Should Attend:

Businesses that are at a growth stage

Course Format:  Live Instructor Led (synchronous)

Course Duration:  8 hours

Course Prerequisites:  Participants should complete the Small Business Emerging Leaders Foundation program.

Course Information


This course does not have any sections.