Marketing Basics

Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. You will be given an introduction to marketing and its benefits. If you are not marketing your business, you will not grow, and if you do not grow you will not succeed.

Marketing Basics will provide basic marketing knowledge to you and give you the ability to build and grow your business. Marketing has changed a lot recently and having a new perspective will give you the needed information to assist in your marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing

Learning Objectives:  

• Define your market
• Identify the different types of marketing and ways to use them
• Discover effective tips to communicate with the customer
• Recall skills to set marketing goals and strategies
• Discuss common marketing mistakes and ways to avoid them

How You Will Benefit:

• Broader business acumen by developing core marketing concepts like target audience, market segmentation, and the marketing mix (product, price, place, promotion)
• Enhanced communication skills that rely on clear and persuasive communication
• Increased value and career growth through collaboration with marketing teams 

Who Should Attend:

Anyone interested in obtaining valuable marketing basics skills that can be applied both within their current role and for future career development                                 

Prerequisites: None

Course Format: Live instructor led

Course Duration: 8 hours

Level of Difficulty: Beginner