Media and Public Relations

In this course, your participants will get knowledge they need to effectively manage their image and value by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities. This course is designed to provide practical and hands-on tools that will give your participants a skillset in dealing with the media and the public.

Media and Public Relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. The larger the scope, the more people know you and offer you opportunities.

Learning Objectives:  

• Demonstrate how to Network for Success
• Identify Meet and Greet opportunities
• Evaluate what it means to Dress for Success
• Write effectively
• Create and establish goals
• Assess and manage media relations
• Compose and deliver issue and crisis communications
• Plan and utilize social media effectively
• Deliver effective employee communications

How You Will Benefit:

• Enhanced communication skills teaching how to craft clear messages and improve their ability to communicate effectively with colleagues, clients or management
• Greater brand awareness of storytelling techniques to develop compelling narratives that resonate with target audiences as well as gaining skills on social media strategies for public relations
• Increased confidence and visibility in media training
• Critical thinking and problem-solving strategies

 

Who Should Attend:

Employees seeking to enhance work performance and career prospects                                   

Prerequisites: None

Course Format: Live instructor led

Course Duration: 8 hours

Level of Difficulty: Beginner