Prospecting and Lead Generation

Prospecting and lead generation is the method of making links which may lead to a sale or other promising result. The leads may come from various sources or undertakings, for example, via the internet, through personal referrals or through telephone calls either by telemarketers, through advertisements, events, and purchase of lists of potential clients. These and other events can become more easily managed with this great course.

With our Prospecting and Lead Generation course, your participants will begin to see how important it is to develop a core set of sales skills. By managing and looking at the way people interact and seeing things in a new light, your participants will improve on almost every aspect of their sales strategy.

Learning Objectives:  

• Identify prospects
• Discuss and implement both traditional and new marketing methods
• Discover ways to use the pipeline effectively
• Recall tips to educate customers
• Examine activity and make adjustments as needed

How You Will Benefit:

• Boosted sales performance with techniques and tools to identify ideal customers, improve their outreach through cold calling, cold emailing, and social selling, and ultimately generating a stronger pipeline of qualified leads
• Increased efficiency through methods used to identify qualifying leads and focus on those with a high conversion potential to help close more deals
• Enhanced communication skills as employees develop skills to help them better understand the needs of the customer, tailor their approach and build rapport

Who Should Attend:

Anyone interested in improving their communication, research, and overall confidence with a course that provides a practical and transferable skillset for the modern workplace

Prerequisites: None

Course Format: Live instructor led

Course Duration: 8 hours

Level of Difficulty: Beginner