Cultures both ancient and modern have strong storytelling traditions. Our brains are wired to share and process information through storytelling. Information presented as a story has the power to inform, influence and motivate.

Story marketing is the process of attracting and engaging customers through story – their story, rather than yours. Instead of the ‘buy our product’ messages of typical marketing campaigns, story marketing tells the customer story and motivates them to connect with your company as a solution to their problem or a way to a better life.

This one-day course will highlight the essentials of story marketing for your small business: story marketing tools, storytelling basics, and how to write and refine your own story for marketing to your target audience.

Learning Objectives:

  • How to define story marketing
  • How to recognize and use the essential tools of story marketing
  • How to understand the basics of good storytelling
  • How to examine ways to connect with your customers
  • How to refine your company brand for story marketing
  • How to discover and build your own story
  • How to polish your story for maximum results

How Will You Benefit:

  • Define story marketing and identify its key components.
  • Explain the basics of effective storytelling and its importance in engaging customers.
  • Utilize story marketing tools to develop compelling narratives that reflect your company’s brand and values.
  • Connect with customers by aligning your marketing stories with their needs and aspirations.
  • Examine different methods to refine and adapt your company’s brand narrative within the context of story marketing.
  • Assess the alignment of your marketing stories with customer expectations and company objectives.
  • Craft and build your business’s unique story, incorporating elements that resonate with your target audience.
  • Develop strategies for integrating storytelling into your marketing efforts to create a cohesive and appealing brand image.
  • Evaluate the effectiveness of your story marketing techniques in attracting and retaining customers.
  • Refine your storytelling approach based on feedback and marketing results to optimize engagement and conversion rates.

Who Should Attend:

Small business owners

Course Format:  Live Instructor Led (synchronous)

Course Duration:  8 hours

Course Information


This course does not have any sections.