Deciding to attend a trade show is a large investment for any company. Preparation is essential. It’s better not to go to a trade show than to go unprepared. Every person in your booth is an ambassador to your company, make sure they are prepared. Trade show attendees usually plan a list of whom they’re going to visit before ever entering the convention center doors, make sure you are on that list.

Make sure your staff has the right tools to succeed with our Trade Show Staff Training course. A successful trade show will benefit your company on many levels. The most basic statistic is that it can cost half as much to close a sale made to a trade show lead as to one obtained through all other means. Get your staff trained and get to that tradeshow!

Learning Objectives:  

  • Examine effective ways of preparing for a trade show
  • Identify essential points to setting up a booth
  • Experiment with the Do’s and Don’ts of how to behave during the show
  • Identify tips to acknowledge visitors and welcome them to the booth
  • Identify ways to engage potential customers and work towards a sale
  • Recall best practices to wrap up the show and customer leads

How You Will Benefit:

  • Develop new skills
  • Increased industry knowledge
  • Networking opportunities
  • Boost confidence and employee morale
  • Build upon the company culture

Who Should Attend:

Anyone interested in developing their skillset in trade shows, gaining industry knowledge and making new lasting connections. 

Prerequisites: None

Course Format: Live instructor led

Course Duration: 8 hours

Level of Difficulty: Beginner


Course Information


This course does not have any sections.